7 Biggest Lies Of The Nigerian Music Industry

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More than 60 percent of us have at
least one person close to us,
declare their undying and laughable
love for the music business,claiming in
the process that they have always had
this in-explainable need to hold a mic
and sing to thousands.
The modern day music business in
Nigeria, have either intentionally or
unintentionally, created the notion that
some few myths, guiding the lives and
sound of some upcoming acts, are
actually the truth, which by the way is
no where near the truth.
Today, we will be discussing 6 blatant
lies told about the Nigerian music
industry.
Gospel Music Does Not Sell
I, have heard a thousand and one times
that gospel music does not sell, but,
before I address this ridiculously
blatant lie, let me first explain what
gospel music is. Gospel music, is a
genre under inspirational music which
simply means ‘Good news.’
Absolutely no one is saying gospel
music has to feel like you are at a CAC,
Celestial, Redeemed or Catholic
convention, I get it. For some people,
such form of music might be boring,
but be rest assured that gospel music
can as well be unleashed on the
consumers in any genre. It could be in
rap, pop, funk, trap, afrobeat…any
genre the spirit might be needing the
message passed along.
There is a reason why the likes of Mike
Abdul of Midnight Crew, Sinach, Lara
George, Frank Edwards, keep standing
out and making a name/money for
themselves, and a reason some secular
artistes end up going the gospel music
route sometimes, its simple, there is a
market for gospel music in Nigeria, it
now depends on how you want to drive
your music/message home.
Your songs must be ‘Kpangolo’ music
Am sure from the name itself, you can
already depict that such music is
basically noise. ‘Kanpogolo’ music, [so
to speak], has gained ground even
more than intellectual music, in the
Nigerian music industry. My definition
of this kind of music; ‘lazy lyrics voiced
on an equally devastating poo of a
beat.’
There are a few examples of Nigerian
artistes, who allowed the noisy lies in
the industry get in the way of their
initial brilliant plan for the music
business, leaving their most loved
genre to venture into Kpangolo music,
at the end you see them running back
to their first love.
Stay true to your sound, need be, spice
up the beat to suit your taste but, you
needn’t entirely go off track, who does
that ‘epp’ at the end of the day? The
consumers, who see red after wasting
their data to download the joke you
call music, or the artiste who lost
money to an equally hungry producer.
There is a reason why the likes of Asa,
Dare Art Alade, Timi Dakolo, Waje, Mode
9, Jesse Jagz, are still relevant till date.
You Don’t Have To Market Your Song
Because Its Good
Lies. Just like the old days when good
music wallowed in bitter and deep
obscurity due to the lack of substantial
backings needed to attain
the popularity level, so will your music
be forgotten should you rely on this
fact.
You want your sound to remain atop
charts and celebrated, yes? You need
financial backings to push it to the
consumers as many times and far as
you can. Money does come in handy in
the music business. percent of the
country’s biggest songs, [Even if it does
fade away with time] attained that level
due to the massive marketing it
received.
You Must Feature A Know Artiste For Your
Song To Sell/Be A Hit
ahahahhahahahahahahahahahhahahahah
I could continue for ever, need I say
much though. Let’s get serious now,
ladies and gentle men of the music
industry, this is like the biggest lie, I
have ever heard.
I doubt this needs to be expatiate…but
again, D’banj, Kiss Daniel, M.I.
Can’t Afford To Feature An Established
Artiste, Diss One
Okay, so guys, please let this sink,
releasing a song with the sole aim of
dissing a known artistes because you
think doing that will make it a hit, is
the deadliest thing you can do to your
career. Yes, a few might get away with
it, making a name for themselves
[Majorly because the song itself is
good], some even create a little buzz at
the beginning, then think its okay to
diss an A-lister to go further but end up
destroying their career. For those
planning on going by this industry lie,
do yourself a favor, steer clear, or you
might just ‘Skibied’ yourself.
Your Producer Must Be The Hottest/ One
Of The Most Talked About Before Your
Music Can Be A Hit/Sell
This actually gets me every time I hear
and have to listen to others talk about
it. So you are just starting out, and you
happen to be highly talented, but in
that talented mind of yours, you feel its
best to shenk the underground
producers, who are amazing at their
jobs, and go for the known names, you
might have lost that mojo.
Some years back, I was opportuned to
be in the midst of some known artistes
in the Festac area of Lagos, who kept
saying for your track to be a hit, it
must be a particular producer that
must produce the beat, lie child!
Lies!!!!!
I agree there are some big names in
this field who are highly talented and
just know what to do on a beat but I
doubt whatever track they produced
was a hit because they made the beat.
Lets take for instance, the Legend
himself, OJB. Am sure we all will agree
that he is a legend. [Rest on Jigga} Now,
back then, you wanted a talked about
track? OJB, MUST be a part of the
production process.  He was not only
into producing, he nurtured and
directed both the upcoming and
established acts. Jigga, was way
too experienced in the game to just
produce a beat and let the artiste go.
There are a few producers out there,
who are yet to be household names but
at the same are wizards when it comes
to beat production.
You Must Be Signed To A Major Record
Label
In as much as I believe every upcoming
artistes should be under a label, should
the opportunity present itself, this
does not mean that there are some acts
who can not make it without having a
huge record deal.
There are a few notable acts in Nigeria
who gained popularity without having
any form of support from big record
labels, an artists like Poe, is an
example.
Don Jazzy, Wizkid, Davido , and the likes
will notice/sign me if I keep tagging,
famzing and pestering them on social
media child, don’t bother yourself…I
doubt there is one Nigerian
artiste today that was discovered via a
YouTube, twitter or any other social
media platform. So ehn bros, no
stress…..put your songs out there, if
they it is good, one knuckle head like
myself might see, share and things
could just pick up from there, you
never know.
So there we have it guys, have more
lies that have for long been perceived
as the truth, drop a comment let’s
discuss.

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